Challenge
Over Head at Wine Hour needs leads in UK & surrounding areas on regular basis to survive in the market & stay in the competition. So with a unique Email Marketing strategy, direct interactive was able to engage system administrators throughout the buying journey, delivering quality leads cost-efficiently. In just four months, the brand built new levels of brand awareness and engagement.
Results
Four-month after the launch of the Email journey, the team launched a new set of campaigns aimed at generating leads further down the funnel – and driving free trials within their new journey.
In order to drive free trials of the new journey, We direct developed a combination of video content. These link through to a landing page on the website where visitors could enter their full details to start the free trial. “This was a different type of activity to the leads we generated through the Lead Gen Forms and involved people entering more details and moving further towards the purchase.
