RENTKEY DRIVE RESULTS FOR THE RIDE
RentKey is an initiative, to accomplish all these goals & serve humanity. We aim to create jobs in Pakistan and decrease the rate of poverty. It will be an honor for us if we could serve our country Pakistan. We started this project in Sahiwal initially, but we will scale this towards the other cities step by step.
The RentKey used Email Marketing to help scale their business in the past, but they wanted to apply their findings from previous tests and lower their costs. They decided to test videos against still images to see if they could be more cost-effective in their Email Marketing strategy while increasing conversions.
The creativity that RentKey used in their A/B test showed their app being used in the everyday busy lives of their target market. With over 174,000 impressions across the email journey, the results showed that RentKey’s audience was more compelled to click through and download when they viewed the emails including graphics. The conversion rate from clicks to install (CVR) was 3.9x higher with the video graphics as compared to the still image.