Portfolios

HOW NAREPAIRING CUT COST PER LEAD BY 75% ON LINKEDIN

Challenge

NARepairing needs leads in Dubai & surrounding areas on regular basis to survive in the market & stay in the competition However, NARepairing and its agency direct interactive knew that scaling the flow of quality leads amongst such a specialist audience would be a challenge. Through a unique Email Marketing strategy, direct interactive was able to engage system administrators throughout the buying journey, delivering quality leads cost-efficiently. In just nine months, NARepairing built new levels of brand awareness and engagement, generated leads at a quarter of its previous CPL, and drove a healthy flow of generated trials for its new campaigns.

Results

One month after the launch of NARepairing Email journey, the team launched a new set of campaigns aimed at generating leads further down the funnel – and driving free trials within their new journey.

In order to drive free trials of the new journey, NARepairing and direct interactive developed a combination ofvideo content. These linked through to a landing page on the NARepairing website where visitors could enter their full details to start the free trial. “This was a different type of activity to the leads we generated through the Lead Gen Forms and involved people entering more details and moving further towards the purchase.

Challenge

Over Head at Wine Hour needs leads in UK & surrounding areas on regular basis to survive in the market & stay in the competition. So with a unique Email Marketing strategy, direct interactive was able to engage system administrators throughout the buying journey, delivering quality leads cost-efficiently. In just four months, the brand built new levels of brand awareness and engagement.

Results

Four-month after the launch of the Email journey, the team launched a new set of campaigns aimed at generating leads further down the funnel – and driving free trials within their new journey.

In order to drive free trials of the new journey, We direct developed a combination of video content. These link through to a landing page on the website where visitors could enter their full details to start the free trial. “This was a different type of activity to the leads we generated through the Lead Gen Forms and involved people entering more details and moving further towards the purchase.

We Increased Sales 30% in 30-days Using Strategic Email Marketing

Our client is a bar that provides bear-related services and much more. They wanted to increase the number of leads for their business so they were looking for an Email Marketing Agency. We were the first Email Marketing Premier Partner agency so they reached us for providing Email Marketing services.

We already had a lot of experience with this niche, so we knew that we were a good fit!

Firstly, we created an email journey for the services they offer. Brand protection campaigns were created after the competition was getting higher and higher in order to keep the bar position number 1 on Google.

We looked over the account after the first month and we saw that there were some irrelevant keywords that people were searching on Google and reached us.

How did we scale this business?

We inserted those keywords into the negative list, we stopped the keywords which didn’t bring quality traffic (the conversion rate was low). We set the campaigns,  and we also increase the bid for the keywords that were having amazing results.

RENTKEY DRIVE RESULTS FOR THE RIDE

RentKey is an initiative, to accomplish all these goals & serve humanity. We aim to create jobs in Pakistan and decrease the rate of poverty. It will be an honor for us if we could serve our country Pakistan. We started this project in Sahiwal initially, but we will scale this towards the other cities step by step.

The RentKey used Email Marketing to help scale their business in the past, but they wanted to apply their findings from previous tests and lower their costs. They decided to test videos against still images to see if they could be more cost-effective in their Email Marketing strategy while increasing conversions.

The creativity that RentKey used in their A/B test showed their app being used in the everyday busy lives of their target market. With over 174,000 impressions across the email journey, the results showed that RentKey’s audience was more compelled to click through and download when they viewed the emails including graphics. The conversion rate from clicks to install (CVR) was 3.9x higher with the video graphics as compared to the still image.

We Increased Sales For a Local Business by 30% in 30-days Using Strategic Email Marketing

Our client is a Clinic that provides medical services like neurology, cardiology, acupuncture, psychology, and much more. They wanted to increase the number of leads for their clinics so they were looking for an Email Marketing Agency. We were the first Email Marketing Premier Partner agency so they reached us for providing Email Marketing services.

We already had a lot of experience with clinics/healthcare and the medical niche, so we knew that we were a good fit!

Firstly, we created an email journey for the services they offer. Brand protection campaigns were created after the competition was getting higher and higher in order to keep the clinic’s position number 1 on Google.

We looked over the account after the first month and we saw that there were some irrelevant keywords that people were searching on Google and reached us.

How did we scale this business?

We inserted those keywords into the negative list, we stopped the keywords which didn’t bring quality traffic (the conversion rate was low). We set the campaigns with manual CPC and we also increase the bid for the keywords that were having amazing results. We set the campaigns with manual CPC and we also increase the bid for the keywords that were having amazing results. We focused on taking the ads to the #1 place on Google with the lowest cost possible and also stopped the ads with low CTR and created new ones.

The brand used Email Marketing to help scale their business in the past, but they wanted to apply their findings from previous tests and lower their costs. They decided to test videos against still images to see if they could be more cost-effective in their Email Marketing strategy while increasing conversions.

The creativity that the brand used in their A/B test showed their app being used in the everyday busy lives of their target market. With over 174,000 impressions across the email journey, the results showed that the brand audience was more compelled to click through and download when they viewed the emails including graphics. The conversion rate from clicks to install (CVR) was 3.9x higher with the video graphics as compared to the still image.